Ford To Stop Making Most Cars, Focus On SUVs And TrucksFord is planning to halt production of virtually all of its auto models, except two, and focus on SUVs and trucks.
Ford plans to no longer sell the Fiesta, Taurus, Fusion and the regular Focus in the US and Canada. The company estimates that almost 90 percent of its portfolio will be trucks, utilities and commercial vehicles in the North American market.
Ford had already announced that the new Fiesta ST would not be crossing the pond due to a lack of interest in the segment, but the main justification is, understandably, profit.
The decision comes as sales of passenger cars continue to decline while sales of SUVs and crossovers continue to climb.
For starters, it means Ford's Fiesta, Fusion and Taurus are out, with the Mustang and 2019 Focus Active the lone survivors.
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In a conference call on Wednesday, the chief executive said Ford will outline a full turnaround plan for investors and analysts on September 26. Lincoln now sells the mid-size MKZ and full-size Continental, and they share the same sedan platforms as their Ford counterparts. Ford has also been implementing hybrid vehicle strategies on existing models like the F-150, Escape and Mustang.
Repairers and insurers also should expect changes to Ford's existing lineup.
The lone vehicle to remain is the Mustang, though a modified version of the Focus called the Focus Active will be introduced in 2019.
Detroit, Mich. -based Ford has found another US$11.5 billion in cost cuts and efficiencies, bringing the total savings to US$25.5 billion expected by 2022, chief financial officer Bob Shanks told the Associated Press. Up to five hybrid-electric SUVs as well as a hybrid Mustang are also projected to be on sale by the end of the decade, as new technologies increasingly break the link between a vehicle's size and performance and its efficiency.
At the same time, it will begin building a new vehicle - the 2020 Lincoln Aviator SUV - which, along with an all-new Ford Explorer and police version of the SUV, should keep the plant in full swing, Ford spokeswoman Kelli Felker said Thursday.