Worried if Cambridge Analytica got your data? You'll know soon

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Facebook announced Friday it will require political ads on its platform to state who is paying for the message and would verify the identity of the payer, in a bid to curb outside election interference. The widening scandal has led privacy advocates and users alike to call for legislators and regulators to hold Facebook accountable for what happened. "We're working on rolling our AI tools out everywhere and in all these languages".

"We have discussed this feature several times. There's the Mexican presidential election, there are big elections in India and Brazil as well as in Pakistan and Hungary and a number of other countries and the USA midterms, of course".

However, the revelation that Facebook had been secretly deleting the messages has sparked uproar among users, many of whom are still reeling following the privacy scandal involving British firm Cambridge Analytica.

The Russian-sponsored groups had stirred up political divides during the USA presidential election in 2016 by creating fake profiles.

Zuckerberg says Facebook has a number of plans to prevent something like this happening again.

Some digging by the Guardian has already suggested that AggregateIQ may have mined data from Facebook in relation to the Brexit vote, but all of these investigations are still ongoing.

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When asked why Facebook didn't follow up when it found that Cambridge Analytica was abusing user data back in 2016, Sandberg told Guthrie: "You are right we could have done this 2 1/2 years ago".

"But I think we got the balance wrong", she said.

Those who do not meet the criteria will not be allowed to advertise. Facebook has never publicly disclosed the removal of these messages until now, and simply quietly deleted them from recipient's Messenger inboxes. Users dont have to ability to delete sent messages, but those at the top of the platform did so anyway, leaving the received messages intact. In addition, Facebook will begin labeling political ads and providing information on them to users, including where the money for the ads came from.

"What we didn't do is the next step of an audit and we're trying to that now", she said.

"Europe was ahead on this", she told the FT.