Do you hear "Yanny" or "Laurel"? that is the question now raging on social media and Danny Aronson, CEO of EVEN, the company creating headphones known as "glasses for your ears" has explained the technical reasons for the phenomenon.
He played it for his peers, who disagreed over whether the syllables formed "Yanny" or "Laurel".
The audio meme has now circled the entire internet, and even your most out-of-touch friends have posted what they heard.
Unless you live under an internet-less rock, you've probably been asked the question sometime this week: yanny or laurel?
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Vice President Mike Pence, apparently blissfully unaware of the debate, only says, "Who's Yanny?"
The White House weighed in Thursday on the burning question on most Americans' minds this week: Laurel or Yanny? The confusing audio clip is playing around with frequency and the words the listener hears will depend on the range of frequency that the person picks up from the clip.
More: Laurel or Yanny?
The Press Secretary blamed his information on CNN calling it "fake news" and clarified she could only hear Yanny.
Conway joked that while the sound she heard was "laurel", she could "deflect and divert to yanny" if needed.