Chinese device manufacturer OnePlus has sold more than a million units of its latest flagship device, the OnePlus 6, in just 22 days after its launch. Two lucky customers purchasing the smartphones can win a OnePlus 6 during the offer season.
Earlier this year, the OnePlus 6 launch event sold-out with over 1,000 tickets bought in under 10 hours, and now the community continues to grow with over five million people across the world.
The #NeverSettle brand, despite packing in a corny design and feature elements has hit the 1 million mark in terms of the unit sold which is primely due to the cheaper price that it sells the "flagship killer" device at.
According to OnePlus, more editions of OnePlus 6 will be made available on its online stores and across partnering channels, but there is yet further details on new editions or how many copies.
OnePlus has also announced a "Community Celebration Season" from June 15 to June 26 during which it will offer deals on OnePlus 6.
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The Amazon India referral program will let customers receive 3 months of extended warranty on referring a friend. In order to celebrate this milestone OnePlus has announced "Community Celebration". The CEO of the company, Pete Lau, says - We are happy with these results and most important, that users like the new phone.
In addition to the above offers, customers can also avail free upgrades of software flashing and diagnosis without any labour charges, even on "Out of Warranty" cases and a 10% additional discount on spare parts.
Despite all this top-notch hardware mix, the OnePlus 6 comes with a starting price of Rs. 34,999 in India and $529 in the US. On the optics side, 20MP + 16MP dual-rear camera setup along with a 16MP front camera.
OnePlus attributed the success to its "one flagship a year" strategy, which involves concentrating on one big launch as opposed to several smaller ones, allowing the company to "create a superior product with a premium user-experience" each year, said the release. The other aspect that helped them be successful is the long-term partnership with Qualcomm, Amazon and a few carriers such as O2.