British Airways CEO Alex Cruz apologized Friday, telling a radio interviewer, "We will work with any customer affected and we will compensate any financial hardship suffered".
British Airways was forced to apologise on Friday after the credit card details of hundreds of thousands of its customers were stolen over a two-week period in the worst ever attack on its website and app.
From August 21st to September 5th, personal and financial details of travelers who made a reservation through the company's website and its application were undercover.
Information stolen includes customer names, email addresses, home addresses and payment card information - but not travel or passport details.
The company said it is communicating with affected customers and advised anyone who believed they may have been affected to contact their banks or credit card providers.
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The National Crime Agency said it was aware of the data breach affecting British Airways and was consulting with partners, including the National Cyber Security Centre, to assess the best course of action. The airline said it would manage any claims on an individual basis. The airline also reported the incident to the police.
Cruz told the BBC's "Today" programme that the data breach was a "sophisticated, malicious criminal attack".
"Atrocious that I had to find out about this via news and twitter", he tweeted.
Have you booked with the airline in the last few weeks?
She tweeted: "My bank... are experiencing extremely high call volumes due to this breach!"
The airline's recent data breach follows a massive incident that saw round 10 million records containing personal data of Dixons Carphone customers accessed.