This will be very similar, in terms of internal specs, to the iPhone XS but will score a larger 6.5-inch display.
OLED or LCD? Last year, Apple launched its first OLED display on the iPhone X. Now, both the XS and XS Max will have OLED displays.
Screen size. Like the iPhone X before it, the Xs Max uses an organic liquid crystal display, which are renowned for richer colors, while putting less stress on the battery. Or skinny jeans? Unfortunately, Apple didn't update its 4-inch iPhone SE with a new processor and camera.
While online sentiment was mixed, an obvious key focus was the high price tag - also a target of criticism around the launch of the iPhone X previous year.
Here's what you need to know about the iPhone XR.
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The iPhone Xs contains a 5.8-inch "Super Retina" OLED display while the Xs Max has a 6.5-inch version of the same display. If the leak is anything to go by you'll be able to buy the iPhone XR in black, white, red, yellow, coral, and blue.
The biggest focus, of course, is not the design, Apple feels it cracked that puzzle a year ago, but the processing power Apple puts in them.
One of the most interesting new features Apple announced had to do with its new iPhone cameras.
Apple has announced two new iPhones during an event on its Californian campus, including its largest ever handset.
As for the XR's screen, it's just as bright as the OLEDs, but its HD screen resolution is lower than the screens found on the XS and XS Max. Apple is dropping the "Plus" that started with the iPhone 6 to highlight that this new phone features the largest display Apple has ever packed in a smartphone. Furthermore, the Xr model lacks 3D Touch, but instead, incorporates a "Haptic Touch", which Apple is marketing, as a long-press is accompanied with haptic feedback.
The relatively small changes to its lineup, following last year's overhauled iPhone X, were widely expected by investors and the company's shares ended down 1.2 percent at $221.07.
The Apple Watch is getting some big upgrades. The new iPhones are available for pre-order starting Friday and will be in Apple stores (cue the line-ups) starting September 21. The phone promises 90 more minutes of battery life than the iPhone 8 Plus. There are also a few new features, such as a watch faces to help you take a deep breath, or the ability to manage your calorie intake. What it lacks in dual-camera-ness it makes up for with computational photography: the iPhone XR can - like the Google Pixel line - do Portrait Mode using its single camera thanks to improvements to the image signal processor, neural engine, and algorithms.