Amazon is giving everyone free shipping on everything for the holidays

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Today Amazon announced that they are offering free shipping to everyone in the United States with no minimum purchase needed.

A few weeks ago, Target announced that it's going to offer customers free 2-day shipping during the holiday season, including Black Friday and Cyber Monday, with absolutely no requirements.

Amazon has just announced that they are offering free shipping to all Amazon customers in the US with no minimum purchase starting Monday, November 5! While Walmart has maintained its $35 order threshold this holiday, Target has scrapped its minimum until December 22.

But this is not for two-day shipping.

Amazon's response is to make its own shipping offer for the holidays.

Just in time for holiday shopping, Amazon will offer free shipping on all orders arriving in time for Christmas. Amazon explained in the press release that the promo will last for a limited time, suggesting minimums will return.

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The announcement is "yet another example of the steps retail "heavyweights" such as Amazon, Walmart, Target, etc. will take to continue to expand market share, and they will use every weapon in their arsenal to accomplish this", said Charlie O'Shea, Moody's lead retail analyst, in a statement from the research firm.

Retailers are competing hard for holiday shoppers, who increasingly expect fast and free shipping.

Bottom line: Buy one of over 100 million items you want on Amazon and get free shipping without having to spend $25 now up until Christmas.

Prime members already receive free shipping. And even beyond groceries, Prime members can use Prime Now to get one- and two-hour delivery on tens of thousands of items across dozens of categories in 30 major cities, flawless for last minute parties, gifts or travel.

In addition, Amazon said the number of items available for free same-day delivery to Prime members now tops 3 million.